What is ActivTrak and what is it used for?

Short answer: ActivTrak is workforce analytics software. Companies use it to see how work time is spent across apps, websites and teams, to balance workloads and plan capacity, and to understand productivity trends in remote, hybrid and office work.

A quick overview

ActivTrak was founded in 2009 and is based in Austin, Texas. According to its website, more than 9,500 organizations use it. It describes itself as a "work intelligence" platform with privacy controls such as configurable anonymization.

Main features

According to ActivTrak's website and public descriptions:

• App and website usage: reports on which apps and sites are used during work time.
• Productive and unproductive time: each company classifies activities for its teams.
• Workload and capacity: utilization, workload balance and headcount planning.
• Benchmarks and goals: compare teams with the organization's averages.
• Schedule and location adherence: for hybrid and return-to-office policies.
• Alerts and compliance: configurable alerts for unusual or risky activity.
• AI usage insights: how teams use AI tools at work.
• Integrations: Workday, ADP, Microsoft Teams, Outlook, Google Calendar, Jira, Salesforce, Slack and more.

Which features are on depends on the plan and how each company configures it.

Who uses ActivTrak

• Mid-size and large companies with remote or hybrid teams.
• Operations and HR teams planning capacity and workloads.
• IT and compliance teams tracking software use and policy adherence.
• Managers looking for coaching and burnout signals in their teams.

What to know if your company uses it

If your company uses ActivTrak, it's reasonable to ask which data is collected, when, who can see it and how long it's kept. See Your employer requires a monitoring app? These are your rights.

Information reviewed in October 2026 from ActivTrak's official website and public sources. ActivTrak is a trademark of its owner; Zuturno is not affiliated with ActivTrak.

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